Author Archives: Steve Guengerich

We Publish Ebooks

If you’ve followed this blog, then you know that we have published a handful of Ebooks over the past year.

In each case, we have leveraged a set of the content from Naturally Caffeinated contributors, in association with a key content collaborator.

These have ranged from the Crunchbase/TechCrunch media group to IGNITE book authors David Neff and Randal Moss.


What enables us to produce these quickly and cost-effectively is that we have unique content ownership and a disciplined process.

This process enables us to provide a meaningful project to high school and college interns, letting them earn a small stipend while they learn valuable writing, proofreading, production and project management skills.

If you are interested in publishing an Ebook, please Contact us through the website.


Innovation Ebook: An IGNITE Collaboration

nc-ebook-coverWe’re thrilled to announce Corporate Innovation: Best Practices for Leveraging Startup Ecosystems & Igniting New Ideas, available immediately for download!

It is the third Ebook from the Naturally Caffeinated series. (The other two being Women In Tech and The Digest.)

It is also a unique collaboration with David Neff and Randal Moss, the authors of the great new book: IGNITE: Setting Your Culture on Fire with Innovation.


The Ebook is roughly divided into three sections:

  1. changes in corporate innovation, brought on by the disruptive force of early-stage startups
  2. best practices in corporate innovation
  3. the new role of startup ecosystems — like Capital Factory in Austin, Texas — as corporate innovation partners.

These startups ecosystems are a new form of R&D network, increasingly essential to corporate innovation initiatives. Perhaps the best example of such a network is the Startup Federation, formalized earlier this year.

Please download the Ebook and share it. A big “Thanks!” to Capital Factory for supporting the effort. We look forward to hearing from you!

TEDxYouth 3 Week Countdown

Anyone who has followed the course of the Naturally Caffeinated: Community Edition book knows that proceeds of every sale are donated to the TEDxYouth@Austin 2016 program.


We’re excited to remind you that the program is just 3 weeks away, on Saturday, February 13, at Westlake High School. There is still time to participate in the event, as a sponsor, mentor, or other volunteer.

Powershift Group is honored to be among this years’ sponsors, along with Entrepreneur’s Foundation of Central Texas, Alamo Drafthouse, Krishna Srinivsan, Bob Smith, Stephan Godevias, and Hugh Forrest.


Or (of course!) you can buy a copy of the book, and make a donation of money that way, if you can’t be there in person…through purchases of Naturally Caffeinated – along with the amazing and generous support of the publisher, Weeva, we were able to donate $1,000 to the event.

It truly is a unique moment in the school year for Austin-area high schools – in 2016, involving nearly 1,000 teenage high schoolers from 85 Austin area schools! Read more at the official “Full Circle” website:

Please join us on February 13!!


On Sale Now: 10% of #NCtheBook

For the rest of December 2015, you can purchase a copy of Naturally Caffeinated: The Community Edition for 10% off of the list price.

This “flash sale” is only available on the publisher’s website: – so be sure to use it.

nc-weeva store

HOWEVER – that’s not the only place you can buy it!

Other options, which may better suit your shopping style, have been added.

For example, if you are like me and have an Amazon-connected loyalty program, rewarding you with points, then you can use those to buy the book on Amazon:

nc-amazon store

And, finally, if you eat-breathe-and-live Facebook, then the all new Facebook Shops features a Weeva store, where you can buy the book directly through Facebook:

nc-facebook store

So, take your pick. But, remember: you only have 3 weeks remaining in December!

Diversity in Abundance

65plusThere is a lot of talk about diversity in the tech industry these days.

As a Medium post by Steven Levy asserts, the lack of diversity in Silicon Valley isn’t just about race and gender, it’s about age as well.

When we sought the contributors for Naturally Caffeinated: The Community Edition, we intended – from the very beginning – to represent diverse experiences in abundance.

Bob Inman-larger-1So, on the one end of the age spectrum, you’ll read the stories from members of the 65+ generation like Jimmy Treybig (founder of Tandem Computers) and Admiral Bobby Inman (leader of MCC).

While on the other end, you’ll read the stories of teenagers like Campbell Erickson and Rohit Srinivasan, young leaders for TEDxYouth@Austin for the 2015-2016 year.

There are ATX’rs, but there are also East and West coasters, as well as internationalists, like Barrett Parkman. There are men and women, contributors of different racial, cultural, and ethnic backgrounds…and so on.

But why does age – or any other measure of diversity – matter anyhow?

I like what Doc Searls had to say:

“For individuals, demographics are absurd. None of us are an age, much less a range of them. We’re animals who live and work and have fun and do stuff. Eventually we croak, but if we stay healthy we acquire wisdom and experience, and find ourselves more valuable over time.”

And that – dear reader – was our one and only objective in The Community Edition. That is, to do our very best to capture the “wisdom and experience” from an array of entrepreneurs.

For first-time founders, students of entrepreneurship, or life-long learners – like I try to be – we hope you buy a copy of the book and find value in its pages, as many have told us they have!