Category Archives: Contributors

We Publish Ebooks

If you’ve followed this blog, then you know that we have published a handful of Ebooks over the past year.

In each case, we have leveraged a set of the content from Naturally Caffeinated contributors, in association with a key content collaborator.

These have ranged from the Crunchbase/TechCrunch media group to IGNITE book authors David Neff and Randal Moss.


What enables us to produce these quickly and cost-effectively is that we have unique content ownership and a disciplined process.

This process enables us to provide a meaningful project to high school and college interns, letting them earn a small stipend while they learn valuable writing, proofreading, production and project management skills.

If you are interested in publishing an Ebook, please Contact us through the website.


Entrepreneurs. Founders. Now, Authors.


If you don’t have a copy of Naturally Caffeinated yet, you may be interested to know more about who the contributing authors to The Community Edition are?

Well, we are happy to oblige! Below, in alpha-order, are the names and brief bios of all of the book’s authors, from Austin, the US, and around the world.

SPECIAL NOTE: While the deadline for our holiday promotion is this weekend, Nov 15, you can still put the collective wisdom of these 70-plus men & women to work for you, by taking advantage of this VIP Client Package.

Naturally Caffeinated Contributors:

Altounian, David – Tech entrepreneur. Assistant Professor, Entrepreneurship, St. Edward’s University. Partner, Capital Factory Partner. Co-founder, Motion Computing.

Bantuveris, Karen – Founder and CEO at VolunteerSpot. Former President at Radiance Learning. BA and MHA from Tulane University.

Barragan, Carlos – Founder of ZingPoints; Business Analytics Director at Xarvis, MBA from UT Austin, Computer Science from Cornell University.

Bear, Eric – Innovation Strategy & Patent Forensics. Capital Factory Partner. Blue Lapis Light President. Board of Directors at Chief Experience Officer, Inc.

Bezahler, Amber – NextGen CMO/Design Leader, THNK – School of Creative Leadership, TechBA. Entrepreneurial executive with over 20 years of experience.

Businelle, Greg – Managing Partner at BAP Turnkey.  IT and research positions as a consultant, project manager and director for BSG, Nielsen TV, and Idea.

Cauvin, Roger – Product strategist, blogger, downtown Austin dweller, and creator of the Dadnab service.

Charnas, Ian – Inventor, Engineer, Artist, Designer. Ian and his work have been featured in Wired, NPR, Popular Mechanics, NBC’s Today Show and more.

Chen, Andrew – Director of Product Management, Healthcare Group, Cognitive Scale. Co-founder, Iris Plans and Greater Good Labs. Early product manager at Bazaarvoice and Coremetrics.

Dahlke, Deborah Vollmer – BioScience EIR at Research Valley Innovation Center. DVD Associates CEO, a consulting firm focused on innovations in healthcare and tech.

Daugherty, Gordon – Capital Factory Managing Director & General Partner. Board Member of Chiron Health. High tech executive, angel investor and startup mentor.

Deshpande, Pia – TEDxYouth@Austin Ambassador Co-Lead and Outreach Lead, artist, writer, and crazy-idea maker.

Dyer, Ben – Serial and parallel entrepreneur. Founder of Peachtree Software. EIR at the Cockrell School of Engineering at UT Austin.

Erickson, Campbell – Ambassador, The AAT Project; co-founder, PurchaseMate; founder/director, Project Zilkr. Photographer, political geek, & occasional hippie looking to make change through entrepreneurship.

Eshraghi, Selina – Secretary, Westlake Global Policy Institute. Member, Westlake Student Council and Health Occupations Students of America.

Forrest, Hugh – Director of the SXSW Interactive Festival in Austin. Other passions include the Boston Red Sox, reading, exercise when possible and sleep sleep sleep

Fowler, John – Director of Development at Appconomy. Experienced Technical Manager, Mobile Architect, Web Services Architect.

Freeland, Christa – Director at Powershift Group. Founder and CEO, The Dime Club. Former Marketing Specialist at Journyx.

Garrett, Blake – Founder and CEO at Aceable. Former Advisory Services Manager at EY. Program Co-Lead at Sxtyscnds’ Inc.

Gates, Robert – Entrepreneur who loves building and designing great online products and teams around the world. Founder of Landdox. Former GM, Panjiva.

Golab, Steve – Social Strategy Support at Lithium Technologies. Co-founder & CEO at FG SQUARED, Founder & Community Steward of GoLab Austin Coworkspace.

Goodner, Sam – Founder of Catapult Systems, Founder of Inquisite – The Human Insight Software Company. Husband. Father.

Gorsuch, Kimberly – Entrepreneur, Executive, Mother. Founder and CEO of Weeva. Former SVP, Operations of Rev Worldwide.

Goswami, Bijoy – Steward of Meaning Models: Human Fugue (2014), JOurneY (2013), ATXequation (2009), Bootstrap (2005), MRE (2004).

Green, Gregory – Innovation & Professional Services Advisor at NetWolves. Founder, SXSW Mentor. Futurist, engineer, marketer, entrepreneur and executive fixer.

Gruber, Frank – CEO at, formerly TechCocktail. Author: Advisor at TurboAppeal, ZuldiCo & ShopUmba. Founding member NextGenAngels.

Guengerich, Steve – Principal at Powershift Group. Managing Director at BroadBrush Ventures. Author/writer, startup mentor, entrepreneurship teacher, guitar player.

Gurley, Bill – General Partner at Benchmark Capital. Member, board of directors, Uber, GrubHub, Zillow, OpenTable, and many others.

Hand, Mark – Venture Partner at UnLtd USA. Adjunct Assistant Professor at The University of Texas at Austin LBJ School of Public Affairs.

Hernholm, Sarah – Founder/President at WIT – Whatever It Takes. President of My360Self, Inc. Teacher. Entrepreneur. Teen Coach.

Hill, Jeanette – Founder & CEO at Spot On Sciences. Former Director of Operations of Life Technologies. PhD in Bio-organic Chemistry from Washington University.

Hoover, Gary – Founder and CEO of The Spark Factory, Hoover’s Inc, TravelFest, and BOOKSTOP. Entrepreneurship Teacher at Hoover Academy.

Hurt, Brett – Founder of Bazaarvoice and Coremetrics. Owner at Hurt Family Investments. Chairman of the Board at Edgecase. Partner at Capital Factory.

Kopser, Joseph – Co-founder and CEO at RideScout. Limited partner at ATX Seed Ventures. Member, board of directors, CleanTX Foundation. Served in the U.S. Army for 20 years after graduating from West Point.

Inman, Admiral Bob – Former Chairman of the Federal Reserve Bank of Dallas. U.S. Admiral who served in several influential positions in the U.S. Intelligence Community.

Inman, Tom – Partner and Managing Director at Limestone Capital Advisors. Principal at Gefinor Ventures. Former Lieutenant for the U.S. Navy.

Kawasaki, Guy – Chief evangelist at Canva. Co-founder, Garage Technology Ventures and author, 12 books. Formerly, advisor to the Motorola business unit of Google and chief evangelist at Apple.

Kouri, Matt – CEO at Mission Capital (formerly, Greenlights). Former Senior Manager at Deloitte. 2012 Austin Under 40 Winner.

Koym, Kevin – Founding Partner at Tech Ranch. Founder & CEO at Enterprise Teaming. Helping early stage tech entrepreneurs accelerate their ventures.

Lamis, Jonas – Co-Founder and CEO at Sensai. Co-Founder and Board Member at Rally. Co-Founder at Tech Ranch. Advisor at Blueseed.

Lindner, Gary – President & CEO at PeopleFund. COO at ACCION Texas. SVPat SWBC. AF Colonel – Command Pilot. Owner of 4L Ranch – Comfort, Texas.

Lipman, Adam – CEO at ThoughtLeadr Inc. Former COO at Chaotic Moon Studios. Former Associate Director of Training and Development at Genentech.

McClanahan, Kip – General Partner at Silverton Partners. Board Member at SpareFoot, WP Engine & KLRU-TV. Capital Factory Member. Former CEO at TippingPoint.

McCullough, Chelsea – Co-Founder & Director of Wake Up. Principal at Intercambio. Former Executive Director at Texas for Economic Progress.

McGee, Michael – Co-Founder of The Starter League. Former Student Body President at Northwestern University.

Menell, Bryan – Director at CrunchTime!. Co-Founder and Mentor at Capital Factory.  Co-Founder, Former President and Board Member at Perficient.

Merrill, Greg – SVP at Austin Footwear Labs. SVP of Business Development at Austin Rubber Company. Former Product Manager at Green Source Energy.

Milam, Joe – CEO of AngelSpan Inc. Founder and Former President at Legacy Capital Management. Founder at Angel Legacy.

Montgomery, Gordon – Founder, Principal and Executive Life Coach at GMETA Life and Business Coaching. Former COO & Master Coach at Modev.

Moore, Paul – Communication Director at Start Garden. Former Marketing and Communication Director for Pomegranate Studios and ArtPrize.

Nye, Calley – Co-Founder and CPO of GirlDev. Product Designer at Background in front-end development, user experience and marketing.

Papermaster, Steve – Chairman and CEO at Powershift Group. Co-Founder at Appconomy. Co-Founder at Nano Global Corp. Advisor at Neusoft. Co-Founder at JUCCCE.

Parkman, Barrett – Mobile Industry Entrepreneur and Connector. Co-Founder at Great Wall Club (GWC), Co-Producer and Program Curator at GMIC. HAXLR8R Mentor.

Patterson, Laura – President at VisionEdge Marketing. Former Director of Customer Marketing and Branding Strategy at Motorola.

Rauch, Andrew – Founder & Managing Partner at Venture+Philanthropy. Executive Partner at SalesOverdrive. Principal & Board of Advisors at Solid Green Companies.

Raymond, John – Founder and CEO at ImpactLab. Mentor at EdTech Action. Founder and CEO of PowerIT. Founder of TIELab (Technology in Education Laboratory).

Redinger, Kyle – Founder at LandStriker. Co-Founder at VividCortex. Founder at SuperFit Games. Co-Founder at Crossfit Charlottesville.

Reed, Lynette – Founder at Where Expectations Meet Reality. Writer, researcher and advisor on human potential for personal and organizational development.

Ressler, Shari – Founder and President at SKU. Co-Founder and President at MWR Legal. Founding Board Member of the Entrepreneurial Law Bar Association.

Rey, Alessandra – Social Media and Content Intern at RideScout. Journalism and Advertising major, University of Texas-Austin School of Communications.

Rice, David – Managing Partner at Paperclip Ventures. Investor at Investor and Mentor at Code Ninja.

Ryan, Jan – Partner, Capital Factory. Founder, Women@Austin. Co-founder, president at Social Dynamx, acquired by Lithium Technologies.

Schreiber, Nancy – Dean at the Munday School of Business, St. Edward’s University. Former Associate Dean at Undergraduate Business Programs at University of Dallas.

Singer, Thom – Known as The Conference Catalyst and the host of the Cool Things Entrepreneurs Do podcast. Thom brings enthusiasm to events!

Smith, Bob – Principal at Bridgepoint Consulting. Former Managing Partner, Austin office, at PricewaterhouseCoopers.

Sosa, Suzi – Co-Founder and CEO at Verb Inc. Former Executive Director at Dell Social Innovation Challenge. Associate Director for Programs at RGK Center.

Srinivasan, Rohit – Head of partnerships & financials for TEDxYouth@Austin. President of the Miracle Foundation Youth Chapter at Westlake High School.

Stringer, Hank – CEO at Stringer Executive Search. Co-Author of “Talent Force: A New Manifesto For the Human Side of Business.” Founder at

Sundaram, Anjali – Junior at Cedar Park High School. Social Media Lead of TEDxYouth@Austin. Writer for CPHS Wolfpack Newspaper.

Tate, Kerry – Partner at Moore-Tate Projects + Design. Senior Counsel at Civic Interest and Hahn, Texas. Former President at TateAustin.

Taylor, Ed – CEO and Founder at The Collective Group. Former member, board of directors, Concero. Former executive VP and co-owner at Pencom Systems.

Treybig, Jimmy – Venture Partner at New Enterprise Associates. Founder and CEO of Tandem Computers.

Zhao, Jason – Youth Entrepreneur. Project Manager at TEDxYouth@Austin. Co-Founder of 3DS Foundations and Project Zilkr. Westlake High School Class 2017.

Diversity in Abundance

65plusThere is a lot of talk about diversity in the tech industry these days.

As a Medium post by Steven Levy asserts, the lack of diversity in Silicon Valley isn’t just about race and gender, it’s about age as well.

When we sought the contributors for Naturally Caffeinated: The Community Edition, we intended – from the very beginning – to represent diverse experiences in abundance.

Bob Inman-larger-1So, on the one end of the age spectrum, you’ll read the stories from members of the 65+ generation like Jimmy Treybig (founder of Tandem Computers) and Admiral Bobby Inman (leader of MCC).

While on the other end, you’ll read the stories of teenagers like Campbell Erickson and Rohit Srinivasan, young leaders for TEDxYouth@Austin for the 2015-2016 year.

There are ATX’rs, but there are also East and West coasters, as well as internationalists, like Barrett Parkman. There are men and women, contributors of different racial, cultural, and ethnic backgrounds…and so on.

But why does age – or any other measure of diversity – matter anyhow?

I like what Doc Searls had to say:

“For individuals, demographics are absurd. None of us are an age, much less a range of them. We’re animals who live and work and have fun and do stuff. Eventually we croak, but if we stay healthy we acquire wisdom and experience, and find ourselves more valuable over time.”

And that – dear reader – was our one and only objective in The Community Edition. That is, to do our very best to capture the “wisdom and experience” from an array of entrepreneurs.

For first-time founders, students of entrepreneurship, or life-long learners – like I try to be – we hope you buy a copy of the book and find value in its pages, as many have told us they have!

The Top Ten Quotes From The Naturally Caffeinated Book: Community Edition

Award-winning author and Powershift Principal, Steve Guengerich, is throwing a launch party for a new book celebrating entrepreneurship. With contributions by more than 65 entrepreneurs from Austin and around the world, the book – Naturally Caffeinated: The Community Edition – will debut at the reception. The reception is on Friday, September 18th 5:30pm-7:30pm, on the Powershift Group rooftop terrace, at 1300 Guadalupe Street.

More than 100 Austin-area entrepreneurs, community leaders, and other VIPs are expected to attend, including: SXSW Interactive’s Hugh Forrest; Bazaarvoice Vice Chairman and Co-Founder, Brett Hurt; Perficient Co-Founder, Bryan Menell; mentors, directors and partners from the city’s leading incubator/accelerator programs Capital Factory, Tech Ranch, UnLtdUSA, and Impact Hub, among many others.

A portion of the reception ticket sales will benefit TEDxYouth@Austin’s February 2016 event, providing at least 20 scholarships to high school students in the Greater Austin area to attend the TEDx program.

To help share our support and enthusiasm for the upcoming launch party, we’ve compiled a sneak peek of some key advice that stood out from the book contributions:

  1. While there are metrics that you can identify and follow to determine your progress towards profitability or traction, it is ultimately a completely subjective decision as to whether or not to continue.
    – Hugh Forrest, South by Southwest
  2. It’s no secret that now, consumers have all the information they need to make purchase decisions- or any decisions at all, right in the palm of their hands. The marketing of today gives decision-making power to the people.
    – Christa Freeland, Powershift Group
  3. Slow down and think and everyone will be better off, better informed, and have more time for more important things than going back and forth with each other all day.
    – Gary Hoover, The Spark Factory
  4. I define an entrepreneur as someone who wants to fix a problem, rather than wait for someone else to fix it for them.
    – Joseph Kopser, RideScout
  5. My experience is that, time and again, an entrepreneur becomes more resilient when he or she is following what they care about most deeply – what is really in their heart – by considering the social impact of their work and building it into their startup.
    – Kevin Koym, Tech Ranch Austin
  6. My main advice to someone with an idea is to “make that idea” …physically create it by cooking, hammering, mixing, or stitching it to the point where you can test it.
    – Shari Wynne Ressler, SKU
  7. You want to encourage people to really listen, participate, observe, converse, and educate themselves—all of that will help decide which position to take and when.
    – Steve Papermaster, Powershift Group
  8. There are not many absolute guarantees in regards to starting companies. But one absolute is that it always takes longer to build your business and it will always take more money that you estimate you need!
    – Bob Smith, Bridgepoint Consulting
  9. I say: “Be aware of who you are.” Ask other people you trust, their opinion. As a result of those discussions, understand your deficiencies. Find ways to compensate for and overcome them. It may take a day or it make take ten years.
    – Hank Stringer, Stringer Executive Research
  10. Once you embrace the idea that whatever vision you originally created for your company may not be the one that carries you to success, then the easier it becomes to guide your company toward a productive destination.
    – Ed Taylor, The Collective Group

Want to hear more from our contributors? Keep updated by subscribing to, or contact us if you’d like a copy of Naturally Caffeinated: The Community Edition.

Youth Are the Future

One of the fun aspects of the “Community Edition” project has been introducing a broad range of voices about entrepreneurship. This includes young people, their parents, and mentors who work with them.

IMG_0105Indeed, one of the threads in the project is entitled “Youth Are the Future” and is specifically capturing stories about young entrepreneurs and their support networks.

There have already been some marvelous guest contributions about high school and college-age entrepreneurs, from Sam Goodner, Gary Hoover, and Sarah Hernholm, among others.

If you work with youth and have experiences to share — as a mentor or “parent-repreneur” as we refer to them (parent of a teenage entrepreneur) — then we invite you to share your tips and stories, as well!

As a demonstration of our commitment to young entrepreneurs, we’re excited to be supporting the TEDxYouth@Austin program for 2016, by dedicating a portion of every sale of the Naturally Caffeinated book to the program.

twitter-tedxya logo

Please come and meet these young creatives, with an entrepreneurial gene, at the book launch reception, September 18!

Guest Contributors: Hugh Forrest, SXSW, and Barrett Parkman, GMIC

Producing major events is big business. Major events, particularly multi-day, indoor and outdoor programs, have become such important economic drivers to cities and their surrounding regions that they have their own category now, known as the “Festival Economy.”

In Austin andtech-sxsw-interactive-crowd other creative class cities, these festivals span a wide-range of themes, together composing year-round calendar of activity. It’s also a business of ever-evolving tastes, with endless segmentation and differentiation, offering choice to event attendees.

Ultimately, though, every major event, like South-by-Southwest Interactive (SXSW) or the Global Mobile Internet Conference (GMIC), starts out as a new venture, with a dedicated team of entrepreneurs bringing their vision and passion to life.

GMICHugh Forrest, the director of SXSW Interactive, and Barrett Parkman, a founding member of the GMIC team, are both veterans of the start-up event. They both recently contributed their thoughts on keys to success and lessons learned, worth sharing with new entrepreneurs.

Among Hugh’s lessons are how to transition from an initial, founding team comprised of friends and personal connections to a more skilled, professionalized team that will help your venture transition from startup to sustained growth and profitability. He also talks about the vital quality of persistence, necessary for an entrepreneur to succeed.

Barrett’s lessons are focused on how to build a team and a culture, as the leader of an organization. He discusses practices for hiring as well as the importance of cultural fit for each employee that joins the company.

Please read their full contributions on The Community Edition. And, if you are an experienced entrepreneur, we invite you to add your lessons learned and personal reflections, as well.

Contributor Feature: Suzi Sosa

Many new threads have been added to Naturally Caffeinated: The Community Edition. One new thread with a great contribution we want to highlight today is Suzi Sosa’s contribution to “Women in Entrepreneurship.”suzisosa1

Entrepreneurship used to be a traditionally male-dominated field. Recently however, the startup community has seen an increased number of women entrepreneurs. Women are a vital part of the entrepreneurship world, which we hope to convey with the “Women in Entrepreneurship” thread.

No one is more qualified to discuss women in entrepreneurship than Suzi Sosa. Not only is she a successful woman entrepreneur herself, but her business Verb, inc. aims to further social entrepreneurship.

In her contribution, she dives into the controversial question of whether or not women’s personalities hinder them from wanting to be startup founders. Is it that women are more risk averse than men? She compares starting a company to the analogy of a home-improvement project where the man tries to just “figure it out,” while the women looks for instructions first.

She continues on to discuss not just the biological differences that might make men or women more predisposed to starting a company, but telling women how they can channel the important traits of being an entrepreneur and be successful.

You can read her full post here.

Do you have advice for entrepreneurs or your own hard-earned lesson learned that you want to share? If so, then please (1) join Naturally Caffeinated: The Community Edition, (2) choose a thread (or add a new one!), and add your guest contribution!

Contributor Feature: Andrew Chen

Andrew+ChenAmong the great things about the contributions by guests to Naturally Caffeinated: The Community Edition has been not only the concrete advice, but also the personal anecdotes. One in particular under the “Pivotal Moments” thread comes from Andrew Chen.

Andrew is currently Director of Product Management for the Healthcare Group of Cognitive Scale.  But, he also has a vast experience base, both developing software and leading software companies.

Andrew was employee #8 at Bazaarvoice and its first product manager. He was with BVI for more than seven years, seeing it grow from a tiny startup with a handful of dedicated “starters,” to a publicly traded, international operation with hundreds of employees. His guest contribution to The Community Edition recounts a personal anecdote from his early days as a Bazaarvoice product manager.

In this case, a product design misstep that teetered on being a user experience “disaster” at first, eventually led to a solution that not only turned around the misstep, but became a high-value winning addition to the software. The solution solved their problem at hand and also generated millions in recurring revenue for years to come. You can read Andrew’s “Pivotal Moment” reflection here.

Do you have a pivotal moment or your own hard-earned lesson learned that you want to share? If so, then please (1) join Naturally Caffeinated: The Community Edition, (2) choose a thread (or add a new one!), and add your guest contribution!

There is no cost, but extraordinary benefit, as you pay it forward by offering advice and examples from entrepreneurs for entrepreneurs.

Initial Contributions: David Altounian

imagesAs the number of contributions to the Naturally Caffeinated: Community Edition on Weeva continues to grow, so does the great advice the contributors are giving.

Dr. David Altounian is the highlight for today. As an entrepreneur himself, possessing a doctorate with a concentration in entrepreneurship, and also being a professor of entrepreneurship, there is no doubt that he knows what he’s talking about when it comes to the subject.

He posted in the popular “Strategy Matters” thread, saying that so many people want to rush directly into building a business, especially with the widespread popularity of the lean startup model.

However, he believes in a slightly more fine-tuned strategy. He advocates the value of taking the time to plan out a business model with time-sensitive goals. Even a basic plan allows the company to have focus and direction while also keeping the company on track with the time-oriented goals.

To read his entire post and others, you can view (and add to) the Community Edition here.

Initial Contributions: Nancy Schreiber

As the Naturally Caffeinated Community Edition continues to grow, there has Picturebeen an influx of great advice. Last week, we highlighted Ben Dyer’s contribution. This week, we want to highlight a different contribution by Dr. Nancy Schreiber in the “Up With People” thread.

As Dean of the Bill Munday School of Business at St. Edward’s University, Dr. Schreiber works with people all day long. In fact, she has said the people aspect is her favorite part of her job. She brings a different perspective on the topic as she is experienced working with a diverse range of individuals at a university, not a typical business.

Her post stresses letting people know they are important. She says it is vital to build a relationship with employees and anyone else you work with. She discussed setting clear expectations and having open communication, but making sure this is done in a manner so that each team member knows how they make a difference.

You can view the whole post here.

We welcome other shared advice and lessons learned on the Community Edition.