Category Archives: Events

IGNITE Book Signing

In late November, we were pleased to support author and collaborator, David Neff, at a book signing reception for his latest book IGNITE.


Good food, drink, and friends, brought together by the great staff at the University of Texas Coop store on Guadalupe.

I have a copy of the IGNITE and, as you can see from my bookmarks, I’ve found it full of useful tips, quotable lessons, and practical advice on the topic of corporate innovation.


Get a copy: it will save you hours of consulting time (and the associated fees!) all for the cost of an equivalent 10 billable minutes from a McKinsey & Co. junior associate.

Buy your copy at the IGNITE website!


Austin: not just for music festivals


19 days 17 hours 49 min and counting until  one of the top five entrepreneur conferences, according to Inc. Magazine, hits Austin next month: the Small Business Festival.

Austin will be the host city for the inaugural festival, May 2-6, 2016, during National Small Business Week. Billed as the conference designed for  “helping small businesses grow big,” the organizers intend to prove that entrepreneurship in Austin is much more than just tech.

nc-book-abridgedSeveral of Naturally Caffeinated’s  contributors will be featured speakers during the Festival…

Starting on Wednesday May 4, Brett Hurt, co-founder of Bazaarvoice, will keynote the day’s program.

Following Brett’s address, Naturally Caffeinated’s author and book editor, Steve Guengerich, will lead a panel discussion on “Lessons Learned” in new ventures.

Two of the panelists joining Steve are also contributors to NC, including Andrew Chen, co-founder of Iris Plans and small business legend, Gary Hoover, founder of The Spark museum.

Speaker at Business Conference and Presentation.

Continuing on Thursday, May 5, NC contributor Kevin Koym will be leading a “Campfire Interactive Activity,” made famous at Tech Ranch Austin, the incubator he founded.

Finally, capping the day, professor David Altounian, MBA program director and entrepreneurship professor at St. Edward’s University, will deliver an afternoon keynote, highlighting his research into financial capital for new ventures, across key centers in the US.

In addition to all of the planned activities throughout the week, the Festival will also be a great networking opportunity for entrepreneurs and small business owners to learn from others in their industry or just those in similar stages of their business.

To register for any of the events open to the public or to register for the Premium Access program, go to:

We hope to see you there!!

Wrap-Up of TEDxYouth@Austin: In the Name of Innovation

TEDx Austin logoTEDx Austin kids

Thanks to the devoted passion of its student and volunteer leaders, paired with the drive for innovation from its sponsors, the fourth annual TEDxYouth@Austin experience was a resounding success this past Saturday, February 13, 2016.

Speakers, entrepreneurs, performers, and energized students alike, all gathered at the Westlake High School Performing Arts Center with one goal in mind: to share ideas.

The annual, local, self-organized, youth-driven event is just one out of more than 11,000 TEDx events held worldwide. This year, more than 1,000 passionate attendees from 85 Central Texas schools came together to share and learn what they love.

Sarah Hernholm, entrepreneur, teen coach, speaker, and founder of Doing Whatever It Takes and 360 Self Inc., reminded the many creative minds in the audience that when they are inventing, “The journey, and the space in between, is just as valuable as the answers.”

In the beautiful chaos of creation, one can often become too immersed in the goal of success, losing sight of the importance that is the process to attain it.

TEDx Austin sarah hernholm

This idea is something that lead author, Steve Guengerich, and the various successful entrepreneurs, featured in  Naturally Caffeinated, know all too well. That is why we were thrilled to donate a portion of the proceeds from the book to sponsor this year’s TEDxYouth@Austin 2016 program.

Our sponsorship, along with that of lead sponsor Entrepreneur’s Foundation and many others, gave curious students one-of-a-kind opportunities, like the interactive xLabThe xLab installations were designed to give students a hands- on experience with new technologies and concepts; perhaps even igniting an idea or two.

Rick Tumlinson’s stories of asteroid mining and space were another highlight moment of the many talks, stressing the importance of creative thinking and idea generation. As Rick said, describing a better tomorrow: “The future we give everybody can be incredible. It can be magnificent. And you can make it happen.”

TEDx Austin Rick Tumlinson

In conclusion, we are honored and humbled to have played a small role in an event that does so much for the personal and global development of Austin’s teenagers, all the while encouraging active thinking on current topics that affect people and the community.

Thank you to everyone who attended, organized, contributed, and participated in TEDxYouth@Austin 2016! From all of us here in Austin, we hope you will join us next year in the grand spirit of TED’s “Ideas worth sharing.”

TEDxYouth 3 Week Countdown

Anyone who has followed the course of the Naturally Caffeinated: Community Edition book knows that proceeds of every sale are donated to the TEDxYouth@Austin 2016 program.


We’re excited to remind you that the program is just 3 weeks away, on Saturday, February 13, at Westlake High School. There is still time to participate in the event, as a sponsor, mentor, or other volunteer.

Powershift Group is honored to be among this years’ sponsors, along with Entrepreneur’s Foundation of Central Texas, Alamo Drafthouse, Krishna Srinivsan, Bob Smith, Stephan Godevias, and Hugh Forrest.


Or (of course!) you can buy a copy of the book, and make a donation of money that way, if you can’t be there in person…through purchases of Naturally Caffeinated – along with the amazing and generous support of the publisher, Weeva, we were able to donate $1,000 to the event.

It truly is a unique moment in the school year for Austin-area high schools – in 2016, involving nearly 1,000 teenage high schoolers from 85 Austin area schools! Read more at the official “Full Circle” website:

Please join us on February 13!!


Companies in Support of Naturally Caffeinated

A brief update on progress of the Naturally Caffeinated powerhouse launch event for The Community Edition book. This mixer will bring together a wide variety of celebrated entrepreneurs who shared their stories for the print version. We are unveiling the books at the event on September 18th, 5:30pm-7:30pm.

We invite you to get to know the great companies that pitched in to help bring this book launch mixer to life. It is with their support we are able to bring you a highly anticipated evening that will benefit TEDxYouthAustin.

Bridgepoint Consulting
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Bridgepoint Consulting provides management consulting services that help organizations optimize financial operations and technology utilization while mitigating risks.

Whether a company needs assistance with strategy, process improvement, technology or regulatory compliance—or simply has resource gaps, our team of professionals deliver measurable results.

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More than a decade ago, Concepture began creating a better faster way to build software applications.

Each time they worked with a client to build a custom application rather than hard-coding it, they added re-usable configurable software objects to the Concepture Platform that would, with the push of a button, automatically generate the custom application.

Powershift Group
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Powershift Group is a technology venture development company that starts and grows new businesses.

Since 1997 the Powershift leadership team led by lifetime entrepreneurs, has leveraged knowledge, capital and networks to found companies with other successful entrepreneurs around the world.

Pricewaterhouse Coopers
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PwC focuses on audit and assurance, tax and consulting services.

Additionally, in the US, PwC concentrates on 16 key industries and provides targeted services that include — but are not limited to — human resources, deals, forensics, and consulting services.

We help resolve complex issues and identify opportunities.

Thanks to these companies, Naturally Caffeinated celebrates the entrepreneurial spirit and will further the continued innovative support for Austin’s youth. A portion of the sale of each book goes to TEDxYouthAustin.

Once again, thank you sponsors for your tremendous help. We look forward to seeing everyone at the party! To purchase tickets, please visit the Eventbrite page.

TEDxYouth@Austin Collaboration

twitter-tedxya logoToday, we are thrilled to announce a collaboration with TEDxYouth@Austin for the launch of the print edition of Naturally Caffeinated: The Community Edition.

Please mark your calendar now to join us for the launch party, with proceeds benefiting TEDxYouth@Austin. The launch party is scheduled:

  • Friday, September 18, 2015
  • 5:30-7:30 pm
  • 1300 Guadalupe, rooftop terrace & patio

The launch event celebrates a passionate entrepreneurial spirit, a core theme for TEDxYouth@Austin, with members of the TEDxYouth@Austin leadership team on-hand to share early highlights of the coming year’s plans.

The party will also be the unveiling of the print edition of The Community Edition of the Naturally Caffeinated book, a collection of lessons learned – by and for entrepreneurs – from Austin and around the world.

A portion of the sale of each Community Edition book will be donated to TEDxYouth@Austin. To learn more about TEDxYouth@Austin, please visit their website.

For more information about the launch party, please visit the event page.