Category Archives: News

Innovation Ebook: An IGNITE Collaboration

nc-ebook-coverWe’re thrilled to announce Corporate Innovation: Best Practices for Leveraging Startup Ecosystems & Igniting New Ideas, available immediately for download!

It is the third Ebook from the Naturally Caffeinated series. (The other two being Women In Tech and The Digest.)

It is also a unique collaboration with David Neff and Randal Moss, the authors of the great new book: IGNITE: Setting Your Culture on Fire with Innovation.


The Ebook is roughly divided into three sections:

  1. changes in corporate innovation, brought on by the disruptive force of early-stage startups
  2. best practices in corporate innovation
  3. the new role of startup ecosystems — like Capital Factory in Austin, Texas — as corporate innovation partners.

These startups ecosystems are a new form of R&D network, increasingly essential to corporate innovation initiatives. Perhaps the best example of such a network is the Startup Federation, formalized earlier this year.

Please download the Ebook and share it. A big “Thanks!” to Capital Factory for supporting the effort. We look forward to hearing from you!


Hernholm Hits the MBC. And So Does NC!

In October, we were pleased to have a role if bringing Sarah, CEO of WIT, to Austin to speak to the Metropolitan Breakfast Club.

The MBC, as its known to most, is among the longest-running weekly breakfast clubs in Austin.


Spirited, welcoming, sharp-witted, and always enjoyable, the members of the MBC are ever a delight to breakfast with and present to…even with a start time before dawn, during half the year!

Sarah brought her “A” game and spoke, as she always does, passionately about the value and importance of developing our youth, which is WIT’s mission through its entrepreneurship programs.


At the close, the MBC leaders allowed us an extra moment for a public ceremony to give Sarah a “big check” for $1,000 for WIT scholarships, from proceeds of The Digest sales from Naturally Caffeinated.

Thank you MBC. Thank you Sarah. And thank you to everyone who has supported the charitable giving from Naturally Caffeinated series, by purchasing a copy of any of the books.

Announcing The Digest and WIT Sponsorship

We’re thrilled to announce to important items of news today.

nc-2-coversFirst, we’re introducing a new edition in the series. Naturally Caffeinated: The Digest is a compact, 90-page book, available in two versions:

  • a PDF Ebook, and
  • a soft-back, print book

The Digest (for short) is the smaller cousin to the comprehensive, hard-back book, published by Weeva: The Community Edition.

The Digest is available immediately, in digital form, with pre-order requests for the printed version of the book requested through our Contact page, for now.

wit logoSecond, we’re announcing a partnership with the teen entrepreneurship nonprofit, WIT (short for “Whatever It Takes”).

WIT is the only 6-unit college credit social entrepreneur and leadership course in the country for high school teens.

Founded and led by CEO Sarah Hernholm, Sarah and WIT, which is headquartered in Southern California, were recently profiled in Inc. Magazine.

WIT kids

Proceeds from sales of Naturally Caffeinated: The Digest will be donated in support of the launch of a WIT program in Austin this Fall.

For more information, please read the news release on PRWeb.

And, if are interested in supporting entrepreneurship or have a teen that you think may be interested in the WIT program in Austin, please join a kick-off event Saturday, April 30, at the Impact Hub.


Austin: not just for music festivals


19 days 17 hours 49 min and counting until  one of the top five entrepreneur conferences, according to Inc. Magazine, hits Austin next month: the Small Business Festival.

Austin will be the host city for the inaugural festival, May 2-6, 2016, during National Small Business Week. Billed as the conference designed for  “helping small businesses grow big,” the organizers intend to prove that entrepreneurship in Austin is much more than just tech.

nc-book-abridgedSeveral of Naturally Caffeinated’s  contributors will be featured speakers during the Festival…

Starting on Wednesday May 4, Brett Hurt, co-founder of Bazaarvoice, will keynote the day’s program.

Following Brett’s address, Naturally Caffeinated’s author and book editor, Steve Guengerich, will lead a panel discussion on “Lessons Learned” in new ventures.

Two of the panelists joining Steve are also contributors to NC, including Andrew Chen, co-founder of Iris Plans and small business legend, Gary Hoover, founder of The Spark museum.

Speaker at Business Conference and Presentation.

Continuing on Thursday, May 5, NC contributor Kevin Koym will be leading a “Campfire Interactive Activity,” made famous at Tech Ranch Austin, the incubator he founded.

Finally, capping the day, professor David Altounian, MBA program director and entrepreneurship professor at St. Edward’s University, will deliver an afternoon keynote, highlighting his research into financial capital for new ventures, across key centers in the US.

In addition to all of the planned activities throughout the week, the Festival will also be a great networking opportunity for entrepreneurs and small business owners to learn from others in their industry or just those in similar stages of their business.

To register for any of the events open to the public or to register for the Premium Access program, go to:

We hope to see you there!!

Wrap-Up of TEDxYouth@Austin: In the Name of Innovation

TEDx Austin logoTEDx Austin kids

Thanks to the devoted passion of its student and volunteer leaders, paired with the drive for innovation from its sponsors, the fourth annual TEDxYouth@Austin experience was a resounding success this past Saturday, February 13, 2016.

Speakers, entrepreneurs, performers, and energized students alike, all gathered at the Westlake High School Performing Arts Center with one goal in mind: to share ideas.

The annual, local, self-organized, youth-driven event is just one out of more than 11,000 TEDx events held worldwide. This year, more than 1,000 passionate attendees from 85 Central Texas schools came together to share and learn what they love.

Sarah Hernholm, entrepreneur, teen coach, speaker, and founder of Doing Whatever It Takes and 360 Self Inc., reminded the many creative minds in the audience that when they are inventing, “The journey, and the space in between, is just as valuable as the answers.”

In the beautiful chaos of creation, one can often become too immersed in the goal of success, losing sight of the importance that is the process to attain it.

TEDx Austin sarah hernholm

This idea is something that lead author, Steve Guengerich, and the various successful entrepreneurs, featured in  Naturally Caffeinated, know all too well. That is why we were thrilled to donate a portion of the proceeds from the book to sponsor this year’s TEDxYouth@Austin 2016 program.

Our sponsorship, along with that of lead sponsor Entrepreneur’s Foundation and many others, gave curious students one-of-a-kind opportunities, like the interactive xLabThe xLab installations were designed to give students a hands- on experience with new technologies and concepts; perhaps even igniting an idea or two.

Rick Tumlinson’s stories of asteroid mining and space were another highlight moment of the many talks, stressing the importance of creative thinking and idea generation. As Rick said, describing a better tomorrow: “The future we give everybody can be incredible. It can be magnificent. And you can make it happen.”

TEDx Austin Rick Tumlinson

In conclusion, we are honored and humbled to have played a small role in an event that does so much for the personal and global development of Austin’s teenagers, all the while encouraging active thinking on current topics that affect people and the community.

Thank you to everyone who attended, organized, contributed, and participated in TEDxYouth@Austin 2016! From all of us here in Austin, we hope you will join us next year in the grand spirit of TED’s “Ideas worth sharing.”

On Sale Now: 10% of #NCtheBook

For the rest of December 2015, you can purchase a copy of Naturally Caffeinated: The Community Edition for 10% off of the list price.

This “flash sale” is only available on the publisher’s website: – so be sure to use it.

nc-weeva store

HOWEVER – that’s not the only place you can buy it!

Other options, which may better suit your shopping style, have been added.

For example, if you are like me and have an Amazon-connected loyalty program, rewarding you with points, then you can use those to buy the book on Amazon:

nc-amazon store

And, finally, if you eat-breathe-and-live Facebook, then the all new Facebook Shops features a Weeva store, where you can buy the book directly through Facebook:

nc-facebook store

So, take your pick. But, remember: you only have 3 weeks remaining in December!

Naturally Caffeinated Now On Amazon


You can now buy Naturally Caffeinated: The Community Edition, both versions – the Director’s Cut and the Abridged – on >> clicking here!

Who knows: if you are “lucky” and in a test market, your newly delivered book could be delivered by drone!

And That’s a Wrap

The book launch party for Naturally Caffeinated: The Community Edition – a new book celebrating entrepreneurship, by award-winning author Steve Guengerich – was a roaring success!


A portion of the ticket sales benefited TEDxYouth@Austin’s February 2016 event, allowing us to provide 20 scholarships to high school students in the Greater Austin area to attend the TEDx program.


Attendees snacked on some hors d’oeuvres and sweets catered by Dagar’s Catering, and mingled with more than 100 Austin-area entrepreneurs, community leaders, and other VIPs, including SXSW Interactive’s Hugh Forrest, Hoover’s Founder Gary Hoover, mentors, directors and partners from the city’s leading incubator/accelerator programs SKU, UnLtdUSA, Impact Hub, and Capital Factory among many others.


A major thanks to the supportersBridgepoint Consulting, Concepture, Powershift Group, and PwC – of Naturally Caffeinated: The Community Edition…without you, this event could not have happened.

Guy Kawasaki Review

Guy Kawasaki Review

You can now purchase a copy of Naturally Caffeinated: The Community Edition on the publisher’s website ( by clicking here.

TEDxYouth@Austin Collaboration

twitter-tedxya logoToday, we are thrilled to announce a collaboration with TEDxYouth@Austin for the launch of the print edition of Naturally Caffeinated: The Community Edition.

Please mark your calendar now to join us for the launch party, with proceeds benefiting TEDxYouth@Austin. The launch party is scheduled:

  • Friday, September 18, 2015
  • 5:30-7:30 pm
  • 1300 Guadalupe, rooftop terrace & patio

The launch event celebrates a passionate entrepreneurial spirit, a core theme for TEDxYouth@Austin, with members of the TEDxYouth@Austin leadership team on-hand to share early highlights of the coming year’s plans.

The party will also be the unveiling of the print edition of The Community Edition of the Naturally Caffeinated book, a collection of lessons learned – by and for entrepreneurs – from Austin and around the world.

A portion of the sale of each Community Edition book will be donated to TEDxYouth@Austin. To learn more about TEDxYouth@Austin, please visit their website.

For more information about the launch party, please visit the event page.

“Built In Austin” Feature

built-in-austinThe Naturally Caffeinated: Community Edition was the subject of a great article this week entitled “5 Tips for Becoming a Successful Entrepreneur from Austin’s Ambassador of Tech,” by Built in Austin.

“Built In Austin” is an online publication and community for Austin startups and entrepreneurs. It hosts live events in addition to featuring news, job opportunities, and more on their website. With almost 9,000 members, it has become an important online hub for the Austin startup scene.

In a preview of the Naturally Caffeinated Ebook (available for free, by clicking on this link), author Steve Guengerich picks out 5 of the more important and universal tips for being a successful entrepreneur.

After giving his own tips and talking about the Ebook, Steve discusses the open online platform called The Community Edition, where experienced entrepreneurs from around Austin and the world are sharing their advice on a variety of different topics.

If you are an experienced entrepreneur, join Naturally Caffeinated: The Community Edition visiting the website, hosted on Weeva, and add your voice to the growing community of experts!