The Digest

NC Digest - cover thumbnailThanks for your interest in Naturally Caffeinated: The Digest!

The Digest (for short) is a 90-page, compact edition of Naturally Caffeinated: The Community Edition, the comprehensive hard-back book.

The Digest is available in two versions:

  • a PDF Ebook, and
  • a soft-back, printed book

You can download a copy of the Ebook now, by clicking on this link and then Saving the PDF to iBooks, or your preferred Ebook reader.

Digest Facebook pageYou may order a printed copy of The Digest on our the “Naturally Caffeinated” Facebook page. All orders placed on Facebook are signed by the author.

Net proceeds from sales and sponsorships of The Digest are donated to the youth  program Whatever It Takes (WIT).

For larger orders of The Digest, we extend discounted pricing which we can share if you will send a request through our Contact page.

In addition, we make copies of the printed book available to high schools and teenage youth development programs at no charge – just the cost of shipping the books. Again, if you are interested in this offer, please contact us.

WIT-donateHELP: Since the Ebook version may be downloaded for free, we encourage you to learn a little more about WIT and, if you are moved to do so, make a tax-deductible donation directly to them with The Digest as our gift to you!

Reviews

We’re so grateful for the support from our contributors, sponsors, and readers. Here is a sampling of what a few are saying…

“I’m flattered to be included. I do wish Steve tremendous success with both the book and the Community!”
-Guy Kawasaki, Author, Speaker, Entrepreneur, Evangelist 

“…very well written and seems to hit all the high points of the subject. I applaud your effort and am sure this will be useful to many, many readers.”                        -Ben Dyer, Entrepreneur-in-Residence, The University of Texas at Austin, Cockrell School of Engineering

“A refreshing and effective guide to help jump-start your new venture.”                -Dr. Lynette Reed, Doctor of Ministry (D.Min.) and Author, Researcher, Consultant

“Your Ebook is now in my iBooks! Awesome pieces of advice!! So many are hard learned.”                                                                                                                        -Dr. Steve Elmore, Doctor of Business Administration (DBA) and Enterprise Software & Services Executive

More About the Book

Naturally Caffeinated: Addicted to Entrepreneurship is a different kind of book on the topic of entrepreneurship. In recent years, the field of entrepreneurship – academically and commercially – has grown at an extraordinary pace, becoming a topic that has achieved a nearly cult-like, popular following.

Young men and women now identify themselves, first, as entrepreneurs, whereas in previous generations, they might have identified as doctors, engineers, carpenters, chefs, or some other more conventional, specific trade or profession.

With this primary identification to entrepreneurship, there is the promise of great reward, not just in terms of monetary success, but also in the personal satisfaction of accomplishing something great, with a team.

However, what is spoken of far less, are the risks – especially early in one’s career – of single-minded devotion to entrepreneurship and, with those risks, behaviors that can become financially and morally destructive, as well as emotionally harmful to the entrepreneur and those around him or her.

Thus, the reference to “addiction” in the book’s title is intentional. Because the author’s goal could almost be described as providing a handbook of coping tools for entrepreneurs and (for their team) potential interventions to mitigate the extremes of entrepreneurial behavior.

These tools and interventions are delivered through a series of checklists, lessons learned, research-based models, recommended strategies, and the author’s own personal advice and reflections – all organized by the essential functions of an organization:

  • Strategy
  • Marketing
  • Sales
  • Communications
  • People
  • Management
  • Finance

The book is copyrighted using the Creative Commons ShareAlike framework. This means we welcome re-use, re-mixing, and other extensions of any or all of the original material in the book, as long as proper attribution is provided.

Look further into the Creative Commons copyright here:

Creative Commons License
Naturally Caffeinated: Addicted to Entrepreneurship by Steve Guengerich is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

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