TEDxYouth 3 Week Countdown

Anyone who has followed the course of the Naturally Caffeinated: Community Edition book knows that proceeds of every sale are donated to the TEDxYouth@Austin 2016 program.


We’re excited to remind you that the program is just 3 weeks away, on Saturday, February 13, at Westlake High School. There is still time to participate in the event, as a sponsor, mentor, or other volunteer.

Powershift Group is honored to be among this years’ sponsors, along with Entrepreneur’s Foundation of Central Texas, Alamo Drafthouse, Krishna Srinivsan, Bob Smith, Stephan Godevias, and Hugh Forrest.


Or (of course!) you can buy a copy of the book, and make a donation of money that way, if you can’t be there in person…through purchases of Naturally Caffeinated – along with the amazing and generous support of the publisher, Weeva, we were able to donate $1,000 to the event.

It truly is a unique moment in the school year for Austin-area high schools – in 2016, involving nearly 1,000 teenage high schoolers from 85 Austin area schools! Read more at the official “Full Circle” website:  http://tedxyouthaustin.com/

Please join us on February 13!!



On Sale Now: 10% of #NCtheBook

For the rest of December 2015, you can purchase a copy of Naturally Caffeinated: The Community Edition for 10% off of the list price.

This “flash sale” is only available on the publisher’s website: http://store.weeva.com/books/nc – so be sure to use it.

nc-weeva store

HOWEVER – that’s not the only place you can buy it!

Other options, which may better suit your shopping style, have been added.

For example, if you are like me and have an Amazon-connected loyalty program, rewarding you with points, then you can use those to buy the book on Amazon: http://bit.ly/ncamzn

nc-amazon store

And, finally, if you eat-breathe-and-live Facebook, then the all new Facebook Shops features a Weeva store, where you can buy the book directly through Facebook: http://www.facebook.com/WeevaStory/shop

nc-facebook store

So, take your pick. But, remember: you only have 3 weeks remaining in December!

Entrepreneurs. Founders. Now, Authors.


If you don’t have a copy of Naturally Caffeinated yet, you may be interested to know more about who the contributing authors to The Community Edition are?

Well, we are happy to oblige! Below, in alpha-order, are the names and brief bios of all of the book’s authors, from Austin, the US, and around the world.

SPECIAL NOTE: While the deadline for our holiday promotion is this weekend, Nov 15, you can still put the collective wisdom of these 70-plus men & women to work for you, by taking advantage of this VIP Client Package.

Naturally Caffeinated Contributors:

Altounian, David – Tech entrepreneur. Assistant Professor, Entrepreneurship, St. Edward’s University. Partner, Capital Factory Partner. Co-founder, Motion Computing.

Bantuveris, Karen – Founder and CEO at VolunteerSpot. Former President at Radiance Learning. BA and MHA from Tulane University.

Barragan, Carlos – Founder of ZingPoints; Business Analytics Director at Xarvis, MBA from UT Austin, Computer Science from Cornell University.

Bear, Eric – Innovation Strategy & Patent Forensics. Capital Factory Partner. Blue Lapis Light President. Board of Directors at Chief Experience Officer, Inc.

Bezahler, Amber – NextGen CMO/Design Leader, THNK – School of Creative Leadership, TechBA. Entrepreneurial executive with over 20 years of experience.

Businelle, Greg – Managing Partner at BAP Turnkey.  IT and research positions as a consultant, project manager and director for BSG, Nielsen TV, and Idea.

Cauvin, Roger – Product strategist, blogger, downtown Austin dweller, and creator of the Dadnab service.

Charnas, Ian – Inventor, Engineer, Artist, Designer. Ian and his work have been featured in Wired, NPR, Popular Mechanics, NBC’s Today Show and more.

Chen, Andrew – Director of Product Management, Healthcare Group, Cognitive Scale. Co-founder, Iris Plans and Greater Good Labs. Early product manager at Bazaarvoice and Coremetrics.

Dahlke, Deborah Vollmer – BioScience EIR at Research Valley Innovation Center. DVD Associates CEO, a consulting firm focused on innovations in healthcare and tech.

Daugherty, Gordon – Capital Factory Managing Director & General Partner. Board Member of Chiron Health. High tech executive, angel investor and startup mentor.

Deshpande, Pia – TEDxYouth@Austin Ambassador Co-Lead and Outreach Lead, artist, writer, and crazy-idea maker.

Dyer, Ben – Serial and parallel entrepreneur. Founder of Peachtree Software. EIR at the Cockrell School of Engineering at UT Austin.

Erickson, Campbell – Ambassador, The AAT Project; co-founder, PurchaseMate; founder/director, Project Zilkr. Photographer, political geek, & occasional hippie looking to make change through entrepreneurship.

Eshraghi, Selina – Secretary, Westlake Global Policy Institute. Member, Westlake Student Council and Health Occupations Students of America.

Forrest, Hugh – Director of the SXSW Interactive Festival in Austin. Other passions include the Boston Red Sox, reading, exercise when possible and sleep sleep sleep

Fowler, John – Director of Development at Appconomy. Experienced Technical Manager, Mobile Architect, Web Services Architect.

Freeland, Christa – Director at Powershift Group. Founder and CEO, The Dime Club. Former Marketing Specialist at Journyx.

Garrett, Blake – Founder and CEO at Aceable. Former Advisory Services Manager at EY. Program Co-Lead at Sxtyscnds’ Inc.

Gates, Robert – Entrepreneur who loves building and designing great online products and teams around the world. Founder of Landdox. Former GM, Panjiva.

Golab, Steve – Social Strategy Support at Lithium Technologies. Co-founder & CEO at FG SQUARED, Founder & Community Steward of GoLab Austin Coworkspace.

Goodner, Sam – Founder of Catapult Systems, Founder of Inquisite – The Human Insight Software Company. Husband. Father.

Gorsuch, Kimberly – Entrepreneur, Executive, Mother. Founder and CEO of Weeva. Former SVP, Operations of Rev Worldwide.

Goswami, Bijoy – Steward of Meaning Models: Human Fugue (2014), JOurneY (2013), ATXequation (2009), Bootstrap (2005), MRE (2004).

Green, Gregory – Innovation & Professional Services Advisor at NetWolves. Founder, Featuring.me. SXSW Mentor. Futurist, engineer, marketer, entrepreneur and executive fixer.

Gruber, Frank – CEO at Tech.co, formerly TechCocktail. Author: http://tech.co/book. Advisor at TurboAppeal, ZuldiCo & ShopUmba. Founding member NextGenAngels.

Guengerich, Steve – Principal at Powershift Group. Managing Director at BroadBrush Ventures. Author/writer, startup mentor, entrepreneurship teacher, guitar player.

Gurley, Bill – General Partner at Benchmark Capital. Member, board of directors, Uber, GrubHub, Zillow, OpenTable, and many others.

Hand, Mark – Venture Partner at UnLtd USA. Adjunct Assistant Professor at The University of Texas at Austin LBJ School of Public Affairs.

Hernholm, Sarah – Founder/President at WIT – Whatever It Takes. President of My360Self, Inc. Teacher. Entrepreneur. Teen Coach.

Hill, Jeanette – Founder & CEO at Spot On Sciences. Former Director of Operations of Life Technologies. PhD in Bio-organic Chemistry from Washington University.

Hoover, Gary – Founder and CEO of The Spark Factory, Hoover’s Inc, TravelFest, and BOOKSTOP. Entrepreneurship Teacher at Hoover Academy.

Hurt, Brett – Founder of Bazaarvoice and Coremetrics. Owner at Hurt Family Investments. Chairman of the Board at Edgecase. Partner at Capital Factory.

Kopser, Joseph – Co-founder and CEO at RideScout. Limited partner at ATX Seed Ventures. Member, board of directors, CleanTX Foundation. Served in the U.S. Army for 20 years after graduating from West Point.

Inman, Admiral Bob – Former Chairman of the Federal Reserve Bank of Dallas. U.S. Admiral who served in several influential positions in the U.S. Intelligence Community.

Inman, Tom – Partner and Managing Director at Limestone Capital Advisors. Principal at Gefinor Ventures. Former Lieutenant for the U.S. Navy.

Kawasaki, Guy – Chief evangelist at Canva. Co-founder, Garage Technology Ventures and author, 12 books. Formerly, advisor to the Motorola business unit of Google and chief evangelist at Apple.

Kouri, Matt – CEO at Mission Capital (formerly, Greenlights). Former Senior Manager at Deloitte. 2012 Austin Under 40 Winner.

Koym, Kevin – Founding Partner at Tech Ranch. Founder & CEO at Enterprise Teaming. Helping early stage tech entrepreneurs accelerate their ventures.

Lamis, Jonas – Co-Founder and CEO at Sensai. Co-Founder and Board Member at Rally. Co-Founder at Tech Ranch. Advisor at Blueseed.

Lindner, Gary – President & CEO at PeopleFund. COO at ACCION Texas. SVPat SWBC. AF Colonel – Command Pilot. Owner of 4L Ranch – Comfort, Texas.

Lipman, Adam – CEO at ThoughtLeadr Inc. Former COO at Chaotic Moon Studios. Former Associate Director of Training and Development at Genentech.

McClanahan, Kip – General Partner at Silverton Partners. Board Member at SpareFoot, WP Engine & KLRU-TV. Capital Factory Member. Former CEO at TippingPoint.

McCullough, Chelsea – Co-Founder & Director of Wake Up. Principal at Intercambio. Former Executive Director at Texas for Economic Progress.

McGee, Michael – Co-Founder of The Starter League. Former Student Body President at Northwestern University.

Menell, Bryan – Director at CrunchTime!. Co-Founder and Mentor at Capital Factory.  Co-Founder, Former President and Board Member at Perficient.

Merrill, Greg – SVP at Austin Footwear Labs. SVP of Business Development at Austin Rubber Company. Former Product Manager at Green Source Energy.

Milam, Joe – CEO of AngelSpan Inc. Founder and Former President at Legacy Capital Management. Founder at Angel Legacy.

Montgomery, Gordon – Founder, Principal and Executive Life Coach at GMETA Life and Business Coaching. Former COO & Master Coach at Modev.

Moore, Paul – Communication Director at Start Garden. Former Marketing and Communication Director for Pomegranate Studios and ArtPrize.

Nye, Calley – Co-Founder and CPO of GirlDev. Product Designer at crowdrise.com. Background in front-end development, user experience and marketing.

Papermaster, Steve – Chairman and CEO at Powershift Group. Co-Founder at Appconomy. Co-Founder at Nano Global Corp. Advisor at Neusoft. Co-Founder at JUCCCE.

Parkman, Barrett – Mobile Industry Entrepreneur and Connector. Co-Founder at Great Wall Club (GWC), Co-Producer and Program Curator at GMIC. HAXLR8R Mentor.

Patterson, Laura – President at VisionEdge Marketing. Former Director of Customer Marketing and Branding Strategy at Motorola.

Rauch, Andrew – Founder & Managing Partner at Venture+Philanthropy. Executive Partner at SalesOverdrive. Principal & Board of Advisors at Solid Green Companies.

Raymond, John – Founder and CEO at ImpactLab. Mentor at EdTech Action. Founder and CEO of PowerIT. Founder of TIELab (Technology in Education Laboratory).

Redinger, Kyle – Founder at LandStriker. Co-Founder at VividCortex. Founder at SuperFit Games. Co-Founder at Crossfit Charlottesville.

Reed, Lynette – Founder at Where Expectations Meet Reality. Writer, researcher and advisor on human potential for personal and organizational development.

Ressler, Shari – Founder and President at SKU. Co-Founder and President at MWR Legal. Founding Board Member of the Entrepreneurial Law Bar Association.

Rey, Alessandra – Social Media and Content Intern at RideScout. Journalism and Advertising major, University of Texas-Austin School of Communications.

Rice, David – Managing Partner at Paperclip Ventures. Investor at FUNL.io. Investor and Mentor at Code Ninja.

Ryan, Jan – Partner, Capital Factory. Founder, Women@Austin. Co-founder, president at Social Dynamx, acquired by Lithium Technologies.

Schreiber, Nancy – Dean at the Munday School of Business, St. Edward’s University. Former Associate Dean at Undergraduate Business Programs at University of Dallas.

Singer, Thom – Known as The Conference Catalyst and the host of the Cool Things Entrepreneurs Do podcast. Thom brings enthusiasm to events!

Smith, Bob – Principal at Bridgepoint Consulting. Former Managing Partner, Austin office, at PricewaterhouseCoopers.

Sosa, Suzi – Co-Founder and CEO at Verb Inc. Former Executive Director at Dell Social Innovation Challenge. Associate Director for Programs at RGK Center.

Srinivasan, Rohit – Head of partnerships & financials for TEDxYouth@Austin. President of the Miracle Foundation Youth Chapter at Westlake High School.

Stringer, Hank – CEO at Stringer Executive Search. Co-Author of “Talent Force: A New Manifesto For the Human Side of Business.” Founder at Hire.com.

Sundaram, Anjali – Junior at Cedar Park High School. Social Media Lead of TEDxYouth@Austin. Writer for CPHS Wolfpack Newspaper.

Tate, Kerry – Partner at Moore-Tate Projects + Design. Senior Counsel at Civic Interest and Hahn, Texas. Former President at TateAustin.

Taylor, Ed – CEO and Founder at The Collective Group. Former member, board of directors, Concero. Former executive VP and co-owner at Pencom Systems.

Treybig, Jimmy – Venture Partner at New Enterprise Associates. Founder and CEO of Tandem Computers.

Zhao, Jason – Youth Entrepreneur. Project Manager at TEDxYouth@Austin. Co-Founder of 3DS Foundations and Project Zilkr. Westlake High School Class 2017.

Naturally Caffeinated Now On Amazon


You can now buy Naturally Caffeinated: The Community Edition, both versions – the Director’s Cut and the Abridged – on Amazon.com >> clicking here!

Who knows: if you are “lucky” and in a test market, your newly delivered book could be delivered by drone!

The Perfect VIP Gift

NC giftIf you are a business owner, chances are you appreciate your best customers.

And, every year, when the holiday season comes, you want to take an extra moment to thank them for their patronage.

But, it’s hard to find something you can buy that is distinctive.

Well, this year, our publisher, Weeva, has teamed up with us to produce a gift promotion that provides that distinctive edge.

With a minimum order of just 10 copies of Naturally Caffeinated we will produce a cover with your company brand and add up to ten pages of custom content.

You can reflect on the year’s highlights, write about plans for the coming year, or simply thank your customers and your team for their loyalty.

View the details online. If interested, contact us ASAP – deadline November 15 – so we can be sure to customize, order and ship the books in time for the holidays!

Diversity in Abundance

65plusThere is a lot of talk about diversity in the tech industry these days.

As a Medium post by Steven Levy asserts, the lack of diversity in Silicon Valley isn’t just about race and gender, it’s about age as well.

When we sought the contributors for Naturally Caffeinated: The Community Edition, we intended – from the very beginning – to represent diverse experiences in abundance.

Bob Inman-larger-1So, on the one end of the age spectrum, you’ll read the stories from members of the 65+ generation like Jimmy Treybig (founder of Tandem Computers) and Admiral Bobby Inman (leader of MCC).

While on the other end, you’ll read the stories of teenagers like Campbell Erickson and Rohit Srinivasan, young leaders for TEDxYouth@Austin for the 2015-2016 year.

There are ATX’rs, but there are also East and West coasters, as well as internationalists, like Barrett Parkman. There are men and women, contributors of different racial, cultural, and ethnic backgrounds…and so on.

But why does age – or any other measure of diversity – matter anyhow?

I like what Doc Searls had to say:

“For individuals, demographics are absurd. None of us are an age, much less a range of them. We’re animals who live and work and have fun and do stuff. Eventually we croak, but if we stay healthy we acquire wisdom and experience, and find ourselves more valuable over time.”

And that – dear reader – was our one and only objective in The Community Edition. That is, to do our very best to capture the “wisdom and experience” from an array of entrepreneurs.

For first-time founders, students of entrepreneurship, or life-long learners – like I try to be – we hope you buy a copy of the book and find value in its pages, as many have told us they have!

Fresh Off the Printer: Order Now!

Barely as old as a newborn kitty, Naturally Caffeinated: The Community Edition is available immediately to purchase.

There are two editions, to fit your pocketbook and your bookcase. Get all of the particulars and check out some preview pages on the publisher’s order page.

And, keep an eye on this page for future holiday and gift special offers!


And That’s a Wrap

The book launch party for Naturally Caffeinated: The Community Edition – a new book celebrating entrepreneurship, by award-winning author Steve Guengerich – was a roaring success!


A portion of the ticket sales benefited TEDxYouth@Austin’s February 2016 event, allowing us to provide 20 scholarships to high school students in the Greater Austin area to attend the TEDx program.


Attendees snacked on some hors d’oeuvres and sweets catered by Dagar’s Catering, and mingled with more than 100 Austin-area entrepreneurs, community leaders, and other VIPs, including SXSW Interactive’s Hugh Forrest, Hoover’s Founder Gary Hoover, mentors, directors and partners from the city’s leading incubator/accelerator programs SKU, UnLtdUSA, Impact Hub, and Capital Factory among many others.


A major thanks to the supportersBridgepoint Consulting, Concepture, Powershift Group, and PwC – of Naturally Caffeinated: The Community Edition…without you, this event could not have happened.

Guy Kawasaki Review

Guy Kawasaki Review

You can now purchase a copy of Naturally Caffeinated: The Community Edition on the publisher’s website (Weeva.com) by clicking here.

The Top Ten Quotes From The Naturally Caffeinated Book: Community Edition

Award-winning author and Powershift Principal, Steve Guengerich, is throwing a launch party for a new book celebrating entrepreneurship. With contributions by more than 65 entrepreneurs from Austin and around the world, the book – Naturally Caffeinated: The Community Edition – will debut at the reception. The reception is on Friday, September 18th 5:30pm-7:30pm, on the Powershift Group rooftop terrace, at 1300 Guadalupe Street.

More than 100 Austin-area entrepreneurs, community leaders, and other VIPs are expected to attend, including: SXSW Interactive’s Hugh Forrest; Bazaarvoice Vice Chairman and Co-Founder, Brett Hurt; Perficient Co-Founder, Bryan Menell; mentors, directors and partners from the city’s leading incubator/accelerator programs Capital Factory, Tech Ranch, UnLtdUSA, and Impact Hub, among many others.

A portion of the reception ticket sales will benefit TEDxYouth@Austin’s February 2016 event, providing at least 20 scholarships to high school students in the Greater Austin area to attend the TEDx program.

To help share our support and enthusiasm for the upcoming launch party, we’ve compiled a sneak peek of some key advice that stood out from the book contributions:

  1. While there are metrics that you can identify and follow to determine your progress towards profitability or traction, it is ultimately a completely subjective decision as to whether or not to continue.
    – Hugh Forrest, South by Southwest
  2. It’s no secret that now, consumers have all the information they need to make purchase decisions- or any decisions at all, right in the palm of their hands. The marketing of today gives decision-making power to the people.
    – Christa Freeland, Powershift Group
  3. Slow down and think and everyone will be better off, better informed, and have more time for more important things than going back and forth with each other all day.
    – Gary Hoover, The Spark Factory
  4. I define an entrepreneur as someone who wants to fix a problem, rather than wait for someone else to fix it for them.
    – Joseph Kopser, RideScout
  5. My experience is that, time and again, an entrepreneur becomes more resilient when he or she is following what they care about most deeply – what is really in their heart – by considering the social impact of their work and building it into their startup.
    – Kevin Koym, Tech Ranch Austin
  6. My main advice to someone with an idea is to “make that idea” …physically create it by cooking, hammering, mixing, or stitching it to the point where you can test it.
    – Shari Wynne Ressler, SKU
  7. You want to encourage people to really listen, participate, observe, converse, and educate themselves—all of that will help decide which position to take and when.
    – Steve Papermaster, Powershift Group
  8. There are not many absolute guarantees in regards to starting companies. But one absolute is that it always takes longer to build your business and it will always take more money that you estimate you need!
    – Bob Smith, Bridgepoint Consulting
  9. I say: “Be aware of who you are.” Ask other people you trust, their opinion. As a result of those discussions, understand your deficiencies. Find ways to compensate for and overcome them. It may take a day or it make take ten years.
    – Hank Stringer, Stringer Executive Research
  10. Once you embrace the idea that whatever vision you originally created for your company may not be the one that carries you to success, then the easier it becomes to guide your company toward a productive destination.
    – Ed Taylor, The Collective Group

Want to hear more from our contributors? Keep updated by subscribing to https://twitter.com/ncthebook/lists/nc-contributors, or contact us if you’d like a copy of Naturally Caffeinated: The Community Edition.

Companies in Support of Naturally Caffeinated

A brief update on progress of the Naturally Caffeinated powerhouse launch event for The Community Edition book. This mixer will bring together a wide variety of celebrated entrepreneurs who shared their stories for the print version. We are unveiling the books at the event on September 18th, 5:30pm-7:30pm.

We invite you to get to know the great companies that pitched in to help bring this book launch mixer to life. It is with their support we are able to bring you a highly anticipated evening that will benefit TEDxYouthAustin.

Bridgepoint Consulting
nc-bpc logo
Bridgepoint Consulting provides management consulting services that help organizations optimize financial operations and technology utilization while mitigating risks.

Whether a company needs assistance with strategy, process improvement, technology or regulatory compliance—or simply has resource gaps, our team of professionals deliver measurable results.

nc-con logo
More than a decade ago, Concepture began creating a better faster way to build software applications.

Each time they worked with a client to build a custom application rather than hard-coding it, they added re-usable configurable software objects to the Concepture Platform that would, with the push of a button, automatically generate the custom application.

Powershift Group
nc-power logo
Powershift Group is a technology venture development company that starts and grows new businesses.

Since 1997 the Powershift leadership team led by lifetime entrepreneurs, has leveraged knowledge, capital and networks to found companies with other successful entrepreneurs around the world.

Pricewaterhouse Coopers
nc-pwc logo
PwC focuses on audit and assurance, tax and consulting services.

Additionally, in the US, PwC concentrates on 16 key industries and provides targeted services that include — but are not limited to — human resources, deals, forensics, and consulting services.

We help resolve complex issues and identify opportunities.

Thanks to these companies, Naturally Caffeinated celebrates the entrepreneurial spirit and will further the continued innovative support for Austin’s youth. A portion of the sale of each book goes to TEDxYouthAustin.

Once again, thank you sponsors for your tremendous help. We look forward to seeing everyone at the party! To purchase tickets, please visit the Eventbrite page.